Paper posters that play music via printed circuits made with conductive ink have been unveiled.
The prototype “Listening Post” poster is a guide to bands performing locally.
The interactive poster plays a short clip of a band’s music when a thumbnail image is pressed. Tickets can also be booked via the poster.
The low cost of printing mean anything that uses paper or card could soon be much more interactive, said the poster’s inventors.
It is one of several “paper apps” that have been developed by a consortium of British scientists, musicians and researchers being demonstrated at the South By Southwest Show in Austin, Texas.
Peter Thomas, head of the Liverpool-based Uniform agency that helped co-ordinate the poster’s creation, said it was designed to explore novel methods of interaction.
He said it could be a way to get round the modern problem of “infobesity”.
“People are saturated with information all the time, especially when it comes to music, this is a way to cut through all of that,” he said.
“We’re trying to recapture some of the tactile experience you got with vinyl records.
“There’s a really different reaction from users to physical media as opposed to digital media, especially when it comes to music,” said Mr Thomas.
He added that interactive paper and packaging could mean a lot of media returned to the physical world and was no longer only accessible online.
The group has also developed postcards that contain a sample of music that can be played via a paper player.
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